Discover How 16–25-Year-Olds Build “Head-Turning” Physiques With The 12-Week ProtocolDiscover How 16–25-Year-Olds Build “Head-Turning” Physiques
With The 12-Week ProtocolDiscover How 16–25-Year-Olds Build “Head-Turning” Physiques With The 12-Week Protocol
The 12-Week Protocol is designed to make you ultra-consistent so you can transform your physique and become the most confident person in the room.
Everything Inside The 12-Week Protocol
Everything inside the 12-Week Protocol is based on Identity First Lifting™, so you can easily transform your body.
The program includes a step-by-step video course, practical guides, trackers, and worksheets in one complete package!
- The Complete Transformation Blueprint
A 12-module video course that shows you exactly how to lose fat and build muscle, so you always know what to do and finally become proud of the person looking back at you in the mirror.
- Quick Start Guide
A simple Day 1 PDF that tells you exactly where to start, so you stop procrastinating, build momentum immediately, and finally prove to yourself that this time is different.
- Training Guide
A beginner-friendly workout guide with proven training plans, so you can walk into the gym with confidence and build a body you never thought was possible.
- Tracker Pack
A complete progress tracker for your workouts, habits, and weigh-ins, so you stay consistent through every setback and finally see proof that your hard work is paying off.
- Food Guide
A practical nutrition guide that shows you exactly how to eat for fat loss, so you stop stressing over every meal and finally take control of your body instead of food controlling you.
- 12-Week Framework Workbook
A 41-page companion workbook that turns every lesson into action, so you stay focused, build lifelong habits, and never have to start your weight loss journey from scratch again.
- Instant access after purchase
- Lifetime access
- Watch on phone, tablet, or computer
Most Young Men Will Never Build The Body They Want
It’s not that you’re uninformed, or lazy, or lack discipline…
You already know what to do…
If this were the missing link, it would've already changed your life.
What’s missing is something no one taught you yet…
That’s what’s inside the 12-Week Protocol…
The Identity First Lifting™
Instead of waiting for the perfect moment, or searching for the ‘perfect’ workout plan, or breaking your rules (I mean late-night snacks...)
I’ll help you be consistent for a lifetime.
Because 90% of people don’t need more information, nor more motivation;
But a path that’s already proven, so you can move with clarity and not waste time restarting the progress with a new workout program every week.
With the 12-Week Protocol, you can change your physique, be strong AF, and finally feel confident
How Identity First Lifting™ Was Born
I’m not proud of it, but at 14, I weighed 296.8 pounds…
I was so fat that I snapped my kneecap in a football game
I tried to lose fat by starving myself, getting daily 20,000 steps in, and/or anything else that I saw online...
Nothing worked, but I rewarded my “hard work” with overeating on EVERY weekend.
And this repeated month after month…
Everything changed when I read Atomic Habits (it was the stepping stone to create Identity First Lifting™)
I realized that my issue is not a lack of information or motivation, but the wrong identity.
If I work out, but binge eat every weekend, nothing will change about my physique, however long I will do it…
So I needed to change my habits to have lasting results
So instead of forcing myself to eat the perfect diet from Day 1 and lift perfectly, I started building it slowly.
It took me 2 years to lose the weight, and 3 years to look like the man I am today.
But most importantly, I’m just so confident knowing I can stick with the goals I set for myself and that I already proved what I am capable of.
Proof That The System Works
My life changed tremendously, but so did Skyler’s. As my little brother after he saw my transformation, he started his own. He got the same information, and he went through an insane transformation!
Stop Starting Over.
If you’re thinking whether this is for you or not.
Don’t.
But if you ever caught yourself lacking consistency, motivation, or discipline even though you know what you need to do, then I’m 99.9% sure that this will be the last thing that you’ll need to transform!
Instant access · Lifetime updates · Start today
Frequently Asked Questions
You'll get immediate access to the 12-Week Protocol, including the complete step-by-step video course, the Quick Start Guide, Training Guide, Nutrition Guide, Progress Tracker, and 12-Week Workbook. Everything is built around Identity First Lifting™ so you know exactly what to do from Day 1.
Yes. Whether you've never stepped foot in a gym or you've been training for years without seeing the progress you want, the program gives you a clear system to follow instead of leaving you to figure everything out on your own.
Forever. This is a one-time purchase with lifetime access, including any future updates made to the program.
The protocol is designed to be followed over 12 weeks, but you can move at your own pace and revisit the lessons whenever you want.
The training is built around gym workouts because they're the most effective way to build muscle and transform your physique. If you're training elsewhere, many of the principles can still be applied.
No. The workouts are only one part of the system. The biggest difference is Identity First Lifting™, which teaches you how to become someone who stays consistent instead of relying on motivation to keep starting over.
That's exactly who this was built for. If you've ever started a fitness journey full of motivation only to quit a few weeks later, the goal of the 12-Week Protocol is to give you a system that's actually built to last.
Yes. You'll have instant access on your phone, tablet, or computer, so you can watch the lessons and use the resources wherever you are.